Online MBA in Marketing
Why Earn Your Online MBA in Marketing?
Marketing is a critical driver of organizational success. In fact, the survival of nearly every business depends on it. This means it’s more important than ever to stay ahead of the curve and remain connected to consumers.
New tools like marketing automation, artificial intelligence, and ever-expanding social media channels continue to change the business landscape. Add a marketing concentration to your Online MBA, and you can do more than just react to emerging trends—you can help create them.
Choose the Online MBA in Marketing program, and you can graduate prepared to:
- Identify marketing opportunities to help organizations create value for customers.
- Apply quantitative and qualitative marketing research data for strategic decision-making.
- Identify and react to consumer trends and present solutions based on customer needs.
- Develop, manage, and successfully market new consumer products.
- Deliver marketing strategies in a fast-changing global business environment.
What Does the Online MBA in Finance Curriculum Cover?
The courses in WSU’s Online MBA in Marketing concentration blend core business fundamentals with an in-depth look at marketing strategy and consumer behavior.
As you move through the curriculum, you’ll cover a broad range of relevant topics, including international marketing management, brand management, advertising, new product marketing, pricing and promotion, and marketing research.
Marketing Concentration Courses
The course is designed to provide graduate students the knowledge and skills for identifying global opportunities and developing international marketing strategies in a fast-changing global business environment, and to develop analytical and decision-making, professional communication, and market research skills in the global marketing context.
This course is designed with the intention of analyzing both theory and practice in developing, managing, and marketing a new consumer product. Students will work to evaluate new product development and new product marketing processes, including idea generation and selection, concept development, market research, marketing goals, demographic assessment, objective development and testing, marketing strategy, and business analysis. By the end of the course, students will have acquired the knowledge and tools to develop appropriate launch strategies for new products, taking into consideration customer price perception and price sensitivity factors, competitive pricing strategies, and costs, while understanding intended market positioning and target markets.
This course is designed to assist students in obtaining a basic understanding of and appreciation for the communication tools used in planning, implementing, and evaluating promotional strategies. Students completing this course are expected to have acquired the expertise necessary to develop and/or critically evaluate a promotional plan for a company, product, or service of their choosing. Course discussions, activities, and graded assignments will rely upon theoretical insights applied to marketing/advertising practice.
Personalize Your MBA with a Graduate Business Certificate in Marketing
WSU’s Online MBA Marketing concentration is also offered as a nine-credit graduate certificate that can be completed in as few as three courses.
Distinguish Yourself in a Fast-Growing Field
Create your own market for growth.
Demand for experienced marketing executives will remain high as organizations continue to use marketing campaigns to maximize their market share. And hiring managers will be on the lookout for MBA-educated professionals with the expertise to build brands, reach consumers, craft pricing strategies, and deliver unique experiences.
According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, and marketing managers is projected to grow 6% from 2022 to 2032, which is faster than the average for all occupations.
Learn About Our Other Online MBA Concentrations
MBA in Marketing FAQs
The program can be completed in as few as 22 months.
Earning an online MBA in Marketing can equip you with the knowledge and skills to confidently pursue a wide range of advanced marketing roles across a host of different industries, including marketing director and CMO. Many of these roles require an MBA for consideration.
The average salary for graduates with an MBA in Marketing was $99,000 in May 2024, according to Payscale.
WSU is regionally accredited by the Northwest Commission on Colleges and Universities (NWCCU), while the Carson College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). As a top AACSB online MBA program, we’re committed to living up to the high standards of the nation’s foremost accrediting body of business schools.
